Amanda Holden, 50, poses NAKED for a new fashion campaign with Davina McCall who dons a mini dress

She famously loves to walk around the house naked and is frequently asked by her daughters to cover up. 

And Amanda Holden, 50, stripped off once again on Friday for a new campaign with JD Williams to celebrate womenkind. 

The Britain’s Got Talent presenter coyly bit her finger and covered her modesty with a pink umberella as she was joined for the shoot by Davina McCall, 53, who smouldered in a plunging mini dress but otherwise remained clothed. 

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Birthday suit: Amanda Holden, 50, stripped off once again on Friday for a new campaign with JD Williams to celebrate womenkind

Stunning: She was joined for the shoot by Davina McCall who smouldered in a plunging mini dress but otherwise remained clothed

Amanda smouldered as she posed in a series of sizzling side-split red dresses from the Autumn fashion collection.  

The new range of clothes are designed to reflect Amanda and Davina’s respective, individual personalities. 

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And Amanda was characteristically upbeat as she danced around in a pair of leather look trousers. 

She then sported a chic evening dress eating strings of diamonds and pearls from a dinner plate.  

Lady in red: Amanda smouldered as she posed in a series of sizzling side-split red dresses from the Autumn fashion collection

Upbeat: The new range of clothes are designed to reflect Amanda and Davina’s respective, individual personalities

Glamorous: She then sported a chic evening dress eating strings of diamonds and pearls from a dinner plate

Amanda then returned to the pink umbrella but covered up in a waist-tie camel coat and offered a glimpse of her lithe legs as she went naked underneath. 

The TV star then perched in an arm chair in a chic black mini dress as she used her stiletto like a phone and held it to her ear.   

For her final outfit change Amanda donned a long-sleeved aqua number as she cheekily popped one of her endless pins out of the dress’ side slit skirt.  

Teasing: Amanda then returned to the pink umbrella but covered up in a waist-tie camel coat and offered a glimpse of her lithe legs as she went naked underneath

Ring ring: The TV star then perched in an arm chair in a chic black mini dress as she used her stiletto like a phone and held it to her ear

Gorgeous: For her final outfit change Amanda donned a long-sleeved aqua number as she cheekily popped one of her endless pins out of the dress’ side slit skirt

Meanwhile, Davina took on boisterous activities in her eveningwear as she could be seen pairing a black mini dress with boxing gloves. 

The 53-year-old threw out a punch as she stunned in the glittering velvet dress with a glamorous blow dry. 

Next Davina rocked double denim as she straddled a motorbike in cowboy boots and flares.   

Ding ding: Meanwhile, Davina took on boisterous activities in her eveningwear as she could be seen pairing a black mini dress with boxing gloves

Gloves on: The 53-year-old threw out a punch as she stunned in the glittering velvet dress with a glamorous blow dry

Vroom vroom: Next Davina rocked double denim as she straddled a motorbike in cowboy boots and flares

Davina said of the new campaign: ‘Oh my goodness, I love working with JD Williams and working with Amanda is a hoot.

‘She’s such a laugh. But what I really love about them is they really are trying to think about us women and giving us what we are not getting from other retailers. 

‘I mean, luxurious silky two pieces and double denim! Yes! What’s not to love. And they’ve got you totally covered in terms of workout gear and equipment too.  

Having fun: Davina said of the new campaign: ‘Oh my goodness, I love working with JD Williams and working with Amanda is a hoot.’ 

‘I mean, luxurious silky two pieces and double denim! Yes!’ she gushed as she put on an energetic display in an elegant navy thigh-split dress 

‘They’ve got you totally covered in terms of workout gear and equipment too,’ Davina gushed of the athleisurewear in the collection inspired by her personality 

Amanda’s sizzling contribution to the campaign comes as she stepped out to head to her radio show at Heart FM on Friday morning. 

The presenter braved clothes to head into the studio and looked elegant in a navy and white polka dot midi dress. 

Her stylish ensemble featured a white Peter Pan collar and sparkling buttons down the torso. 

Amanda accessorised with glamorous white sunglasses and a matching round handbag as she confidently strode to work in navy stilettos.  

Busy woman: Amanda’s sizzling contribution to the campaign comes as she stepped out to head to her radio show at Heart FM on Friday morning

Stylish: The presenter braved clothes to head into the studio and looked elegant in a navy and white polka dot midi dress

The 50-year-old has always been candid about her love of being naked and told the Telegraph she frequently walked around the house without clothes on. 

Amanda described how she is often caught in the nude at home and explained how it ‘annoys’ her two daughters.  

She revealed: ‘Last night I went to say goodnight to Lexie wearing only my shower cap and she screamed, “Mum! I’m on FaceTime! Why do you always have to be naked?’ 

Details: Her stylish ensemble featured a white Peter Pan collar and sparkling buttons down the torso

Shades: Amanda accessorised with glamorous white sunglasses and a matching round handbag as she confidently strode to work in navy stilettos

Read more:

  • The Telegraph – Telegraph Online, Daily Telegraph, Sunday Telegraph – Telegraph