Bake Off’s Freya Cox, 19, deletes social media after cruel bullying over veganism

Despite Freya’s life-changing Bake Off announcement, cruel social media users flocked to her social media page to slam the teenager for her ‘ignorance’ about veganism

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  • 10:47, 16 Sep 2021
  • Updated11:31, 16 Sep 2021
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Great British Bake Off 2021 star Freya Cox has quit social media before the show has even started after cruel trolls targeted her online.


Freya, 19, if the first vegan contestant to take part on the Channel 4 show, but viewers have branded her ‘contradicting’ due to her love of horse-riding which some have deemed ‘cruel’.

The psychology student was forced to delete her Facebook page called Freya Cox Eventing after keyboard warriors took aim at her equestrian achievements.

On the page, Freya had gushed about how excited she was to join the iconic show as the first vegan baker as she refrained from using any animal products.

However, eagle-eyed fans rushed to slam the star, claiming that her ‘ethics’ are all wrong if he considers horse-riding as a kind.

Great British Bake Off star Freya Cox has quit social media after cruel trolls targeted her online

Mark Bourdillon/Love Productions)

Freya is the first vegan contestant on the show

Mark Bourdillon/Love Productions)

Dropping the bombshell Bake Off news on her Facebook page, Freya wrote: “The secret is finally out!

“I can't believe I'm actually writing a post announcing I am going to be on the Great British Bake Off 2021 baking all vegan bakes.

“I am so passionate about ethics and feel completely blessed to have the opportunity to share this with the world. To say I am the first completely vegan baker on GBBO feels like such an honour,” she added.

Despite Freya’s life-changing TV announcement, cruel social media users flocked to the post to slam the teenager for her ‘ignorance’ as they hit out at horse-riding.

Freya will be using only plant-based products when baking

Mark Bourdillon/Love Productions)

Some vegans believe the sport is outrageously cruel because the horses are not given a choice and other consider it 'non-vegan' because of the potential threat of pain and cruelty to the animals involved.

Die-hard vegans targetted Freya’s post, with one writing: “The problem people like myself are having is that, yes it's great that someone is going onto a mainstream programme promoting vegan food. But please don't say that you are passionate about ethics when you still ride horses.”

Another echoed: “Saying that you're passionate about ethics and then riding horses is completely contradicting and confusing.”

“If you are still riding you shouldn't be calling yourself vegan and you most definitely shouldn't be going on TV calling yourself vegan,” someone else fumed.

Keyboard warriors hit out at the teenager


Freya has shared her love for horse-riding online

Mark Bourdillon/Love Productions)

Meanwhile, a fourth shared: “It's no wonder people get confused what veganism means when the ethos is constantly being watered down.”

Despite the backlash, others defended Freya in the comments.

“Vegan means different things to everyone. Give the girl a break,” one user defended.

“She’s 19 and she probably has a lot to learn yet but she’s setting such a good example to young people to choose vegan options. Horse-riding is not considered cruel by all vegans,” another voiced.

GBBO's season 12 will debut on September 21 on Channel 4 at 8PM.

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