Chloe Sims plays it cool as her dress keeps getting caught on her shoe at ITV Palooza event

Chloe Sims played it cool as she suffered a wardrobe malfunction at the ITV Palooza event at the Royal Festival Hall in London on Tuesday. 

The TOWIE star, 40, was wearing a very glamorous red velvet gown, but kept the train kept getting stuck on her shoe as she walked down the blue carpet. 

Yanking it from under her feet, Chloe kept herself calm and collected as she stepped into the event. 

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Uh oh: Chloe Sims, 40, played it cool as she suffered a wardrobe malfunction at the ITV Palooza event at the Royal Festival Hall in London on Tuesday

At one point her TOWIE co-star sister Demi had to come to her aid to sort out the dress. 

She continued to mess about with the bottom of her dress as she posed with Amy Childs and Demi.  

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The ensemble looked sensational on the make up artist as it featured a stunning sweetheart neckline and sleeves which turned into gloves. 

The outfit featured a racy thigh high split which showcased Chloe’s slender pins. 

Eeek! The TOWIE star was wearing a very glamorous red velvet gown, but kept the train kept getting stuck on her shoe as she walked down the blue carpet

Her dark caramel locks were swept back into an elegant up-do which sat on top of her head.   

ITV Palooza – the channel’s annual commercial and programming showcase to returned on Tuesday after being forced online during the coronavirus pandemic.

In 2020 ITV’s commercial bosses Kelly Williams and Simon Daglish joined CEO Carolyn McCall and Director of Television Kevin Lygo to share new plans for the channel during a virtual presentation.

Frustrating! Yanking it from under her feet, Chloe kept herself calm and collected as she stepped into the event

Help! At one point her TOWIE co-star sister Demi had to come to her aid to sort out the dress

Ahead of the last red carpet gala in 2019 ITV announced plans for new advertising product Planet V. 

Launched in 2020, the system allows advertisers to blend ITV first-party data with their own data to reach audiences.

The 2018 presentation was attended by more than 1300 people and was the first at its current Royal Festival Hall location after being hosted at the London Palladium for the previous three years.

ITV Palooza is the network’s chance to unveil plans for the year and to preview brand new shows.

Oh no! She continued to mess about with the bottom of her dress as she posed with Amy Childs and Demi

Wow: The ensemble looked sensational on the make up artist as it featured a stunning sweetheart neckline and sleeves which turned into gloves