Ciara was seen showing off her impeccable sense of style in a photo and video that were shared to her Instagram account and Story on Thursday.
The 35-year-old singer-songwriter appeared to be making the most of her impromptu photoshoot as she gave her followers a better look at various offerings from her clothing brand, LITA.
The Grammy-winning performer initially launched her line of apparel last month, and she founded the company with the intention of crafting fashionable outfits while placing an emphasis on sustainability.
Dressed for success: Ciara showed off her impeccable sense of style while showing off several items from her brand LITA in a snap and video that were shared to her Instagram account on Thursday
Ciara wore a sleek light gray dress that notably featured a large slit running up its right side, which showed off her sculpted thigh.
The 1, 2, Step singer added a bit of brightness to her outfit with a pair of high-top white boots with jet-black soles.
The hitmaker also kept a sizable wide scarf that complimented the neutral tones of her clothing slung over her right shoulder.
Her gorgeous brunette locks were partially covered up by a light gray beanie, while a single lock made its way onto her accessory.
Stylish singer: The performer wore a sleek light gray dress that featured a large slit, as well as a contrasting pair of dual-tone boots
Staying cozy: The songstress also sported a fuzzy wide scarf and a beanie that matched her dress
The name of Ciara’s brand is an acronym that stands for ‘love is the answer,’ and its offerings were recently made available at Nordstrom.
The songstress previously spoke to Black Enterprise and told the media outlet that she started LITA in an effort to create a company that would take care of all of her clothing-related needs.
‘Fashion has always been my avenue for creative self-expression, and throughout my journey, I’ve always been looking for a brand that’s a one-stop-shop, from investment pieces to budget-friendly items,’ she said.
The performer also pointed out that she and her collaborators made a point of working with environmentally-friendly materials when they were coming up with their designs.
Doing what feels right: During an interview with Black Enterprise, Ciara noted that ‘fashion has always been my avenue for creative self-expression’
‘The love that went into the process of selecting the fabrics and the designs is what makes this brand special…LITA is the marriage of sustainability and accessible luxury for women,’ she remarked.
Ciara then expressed that she wanted all of the brand’s customers to experience the satisfaction she felt with the line’s offerings.
‘I want women from every walk of life to feel and enjoy the same comfort, cool, and confidence that I feel when wearing the collection,’ she remarked.
The singer’s business partner, Christine Day, reiterated that the team behind LITA wanted to set an example for future designers by sticking to their ideals.
Intention: The Grammy-winning songwriter said that she wanted LITA’s customers to ‘feel and enjoy the same comfort, cool, and confidence that I feel when wearing the’ brand’s offerings
‘We believe that fashion is not an excuse for poor sustainability and sustainability is not an excuse for mediocre fashion,’ she stated.
The businesswoman then expressed that the company was a welcome addition to Ciara’s professional profile.
‘We make buying fashion consciously the effortless choice and are thrilled to be launching the latest brand in The House of LR&C,’ she added.
The singer and Day cofounded the fashion house with the former’s husband, Russell Wilson, in December of last year.
Going both ways: Ciara’s collaborator, Christine Day, also told the media outlet that ‘fashion is not an excuse for poor sustainability and sustainability is not an excuse for mediocre fashion’
The collaborators previously worked on the menswear company Good Man Brand, whose offerings are widely available in Nordstrom stores.
The three went on to cofound the streetwear line Human Nation, and the husband-and-wife couple is often featured in its promotional materials.
Ciara, Russell and Day’s fashion house has notably donated over a million dollars to the Why Not You Foundation, which was launched by the professional football player.
Multiple projects: Ciara, Day and Wilson have worked together on several projects, including the streetwear brand Human Nation
- Ciara Launches LITA ‘Love is the Answer,’ a Purpose-Driven, Luxury Fashion Brand For Women