Dancing On Ice 2022: Holly Willoughby shows off her frame in glittering high neck purple maxi dress

Holly Willoughby showed off her frame in a glittering high neck purple maxi dress on Sunday night as five new celebrities took to the ice.

Holly, 40, looked incredible in the Susanne Neville gown, which accentuated her curves and highlighted her incredible physique. 

Susanne Neville is a favourite designer of Holly’s and she is regularly spotted wearing her dresses both on the rink and at glitzy showbiz events and parties.

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Stunning: Holly Willoughby showed off her frame in a glittering high neck purple maxi dress on Sunday night as five new celebrities took to the ice

The figure-hugging dress flaunted her trim waist, while the glam star accessorised with glitzy stud earrings and Stuart Weitzman peep toe heels.

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Holly wore her cropped platinum blonde locks in glamorous curls and accentuated her pretty features with a natural palette of make-up.

She captioned the stunning Instagram shot of the dress: ‘Tonight on @dancingonice 5 new celebrities take to the ice… see you on @ITV at 6:30… back with my @schofe.’

Stylish: Holly, 40, looked incredible in the Susanne Neville gown, which accentuated her curves and highlighted her incredible physique

Wow! The figure-hugging dress flaunted her trim waist, while the glam star accessorised with glitzy stud earrings and Stuart Weitzman peep toe heels

Influencer: She captioned the stunning Instagram shot of the dress: ‘Tonight on @dancingonice 5 new celebrities take to the ice… see you on @ITV at 6:30… back with my @schofe’

It comes after she wowed in a ice blue strapless gown on the Dancing On Ice 2022 launch show last week – after sparking backlash for her ‘inappropriate’ 2021 wardrobe.

In 2021 Holly’s DOI wardrobe shocked viewers and led to over 300 Ofcom complaints. 

Her nude plunging gown from the launch episode kicked off the furore. 

The £6,240 couture dress by Dany Atrache from his Fall/Winter 2020-2021 collection, sparked criticism for some viewers, with one tweeting at the time: ‘Why does Holly wear that type of dress on a family show?’

Co-host: Holly wore her cropped platinum blonde locks in glamorous curls and accentuated her pretty features with a natural palette of make-up

Another said: ‘Why doesn’t Holly dress appropriately for being at an ice rink? What a totally inappropriate outfit!’   

The new series of Dancing On Ice kicked off with six couples taking to the ice rink during the first week trying to impress judges Ashley Banjo, Jayne Torvill, Christopher Dean and newcomer Oti Mabuse.

While there are a total of 12 couples hoping to skate to the finale, only six competed last week during the launch night, including Happy Mondays’ Bez and Angela Egan, Brendan Cole and Vanessa Bauer and Sally Dynevor and Matt Evers. 

All smiles: The beauty looked incredible in her icy blue strapless gown as she hosted

Back in the plunge: The star’s 2021 launch show dress sparked 341 Ofcom complaints