Erling Haaland ‘could sign £50m boot deal’ as Man City sponsors Puma ‘enter bidding war’ with Adidas

Erling Haaland could sign a £50million boot deal with Puma or Adidas before he arrives at Manchester City, according to a report.

The Sun has claimed that City shirt sponsors Puma are locked in a boot battle over the Norway sensation with Adidas, who have a kit deal with Haaland suitors Real Madrid until 2028.

The German companies reportedly want to hand Haaland a huge sum that would dwarf the salary he will rake in through his £385,000-a-week deal at City.


Puma and Adidas are going toe-to-toe to win a turf war for Erling Haaland’s boots, a report says

Puma have a huge deal with Man City, branding their logo on Pep Guardiola and his players’ kit


Puma signed a £650million, 10-year kit deal with City in 2019 that has seen the likes of manager Pep Guardiola model their sportswear in promotional shoots.

Haaland’s deal with Nike expired earlier this season and Puma boss Bjorn Gulden is an independent member of the Supervisory Board of the striker’s current club, Borussia Dortmund.

Speaking in January, Gulden told Ruhr Nachrichten: ‘I would like to have him under contract – that can happen. Erling in Puma shoes at BVB – that would be my very favorite combination.’

Gulden, whose company supplies Dortmund’s kit, could be set to see half of his wish come true if Puma land Haaland’s boot contract.

Haaland will join City in July from Borussia Dortmund, who have a deal and close links to Puma

The sportswear giants are said to be in a foot race for 21-year-old prodigy Haaland’s signature

The Premier League newcomer posed in an Adidas hoodie on Instagram in March and wrote: ‘Just me.’

Haaland could eclipse the likes of Neymar, Lionel Messi and Cristiano Ronaldo’s bumper boot deals in recent years.

Neymar was said to have signed a £23million contract with Puma, while Messi joined Adidas for a reported £18million and Ronaldo was said to have became Nike’s most high-profile name in a £15milllion agreement.

Haaland scored 86 goals in 89 games at Dortmund, hitting the net in his final match as the German club won 2-1 at home to Hertha Berlin on Saturday.

City will officially sign Haaland in July after activating a £51million release fee clause in his contract with the Bundesliga giants. 

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  • Erling Haaland at centre of £50MILLION boot war as Puma and Adidas battle out-of-contract star after Nike deal ended