Holly Willoughby wears a figure hugging black dress as she arrives at ITV Palooza

Holly Willoughby showed off her sensational curves as she wore a figure hugging black dress at ITV Palooza in London on Tuesday night. 

The This Morning presenter, 40, looked amazing in the sexy number which had a bardot neckline and elegantly skimmed her ankles. 

She completed the chic outfit with black slip on heels which boasted glamorous gem detailing and carried a small black clutch bag in her hand. 

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Wow: Holly Willoughby, 40, showed off her sensational curves as she wore a figure hugging black dress at ITV Palooza in London on Tuesday night

Her statement blonde bob was stunningly styled in a side parting with flicks at the end. 

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Holly wore black eyeliner and pink lip colour while she rouged her cheeks beautifully. 

She later posed with This Morning co-host Phillip Schofield who looked suave in a black roll neck and grey blazer.   

Amazing: The This Morning presenter looked amazing in the sexy number which had a bardot neckline and elegantly skimmed her ankles

 Stunning: She completed the chic outfit with black slip on heels which boasted glamorous gem detailing and carried a small black clutch bag in her hand

ITV Palooza – the channel’s annual commercial and programming showcase to returned on Tuesday after being forced online during the coronavirus pandemic.

In 2020 ITV’s commercial bosses Kelly Williams and Simon Daglish joined CEO Carolyn McCall and Director of Television Kevin Lygo to share new plans for the channel during a virtual presentation.

Ahead of the last red carpet gala in 2019 ITV announced plans for new advertising product Planet V. 

Beauty: Holly wore black eyeliner and pink lip colour while she rouged her cheeks beautifully

Gorgeous: Her statement blonde bob was stunningly styled in a side parting with flicks at the end

Glamorous pair: She later posed with This Morning co-host Phillip Schofield who looked suave in a black roll neck and grey blazer

Launched in 2020, the system allows advertisers to blend ITV first-party data with their own data to reach audiences.

The 2018 presentation was attended by more than 1300 people and was the first at its current Royal Festival Hall location after being hosted at the London Palladium for the previous three years.

ITV Palooza is the network’s chance to unveil plans for the year and to preview brand new shows.

Star-studded: ITV Palooza – the channel’s annual commercial and programming showcase to returned on Tuesday after being forced online during the coronavirus pandemic

Last year: In 2020 ITV’s commercial bosses Kelly Williams and Simon Daglish joined CEO Carolyn McCall and Director of Television Kevin Lygo to share new plans for the channel during a virtual presentation