Sarah Jessica Parker launches her own wine – as Brits vote for white over red

Sarah Jessica Parker's award-winning Sauvignon Blanc is now available in Tesco stores nationwide
(Image: SWNS)

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The research was commissioned by Sarah Jessica Parker and her Invivo X, SJP Co-founders, Tim Lightbourne and Rob Cameron, ahead of the release of their award-winning Sauvignon Blanc wine in Tesco stores nationwide and online.

The drink was named by Wine Spectator as one of the Top 100 wines in the world, from tens of thousands of wines tasted.

The study also found that 60 per cent of those polled like to enjoy a glass with dinner, with half preferring to indulge in a glass with their partner.

Interestingly, more men prefer to drink with their partner than women do (52 per cent), with 41 per cent of women enjoying a glass on their own, enjoying some “me” time.

As it starts to get darker earlier, it's no surprise that 40 per cent of Brits are most fond of drinking wine at home, with only one in ten opting to drink out at a restaurant/bar.

To celebrate the new vintage, Sarah Jessica Parker – who has just finished filming the new Sex and the City reboot “And Just Like That…” – has released an exclusive video of her latest wine tasting and blending session with jam jars, that reveals exactly what goes into making the wine behind the “X”.

Sarah Jessica said: “As always, my partners Tim and Rob really surprised me with the wine samples for this Sauvignon Blanc blend.

“This is our third vintage, so the challenge each year is to make sure our new vintage is as good as previous years, given the love and respect for it from our customers, but keeping true to this year’s grapes.

“It has an incredible fragrance along with a unique taste and mouth-feel, but is still in-keeping with the style of a Sauvignon Blanc, which I’ve found can be more flexible than I originally thought.”

Only one in four would prefer a glass of red wine over a white
(Image: SWNS)

Invivo Co-founder Rob Cameron added: “Every time we blend the new vintage of Sauvignon Blanc, Sarah Jessica continues to push the style – and her blending skills are really evolving.

“This year’s wine has a touch of oak introduced to it – given Sarah Jessica’s love for Chardonnay – and has a lovely, soft, full-bodied palate.

“It’s still representative of Sauvignon Blanc with its tropical fruit aromas and a nice interplay of fruit and acid, but with Sarah Jessica’s unique handprint on it.”

Sarah Jessica Parker has mentioned that the “X” on the wine label represents her signature Instagram sign-off “X, SJ”, and has been hand-painted by Sarah Jessica herself.

The colourways of each of the wines in the Invivo X, SJP collection are matched to a colourway in her shoe collection, SJP Collection.

Invivo X, Sarah Jessica Parker Sauvignon Blanc and Rosé wines have been awarded thirteen GOLD medals, numerous 90-point ratings, and more than 50 awards in total since launching in September 2019.

Now, the award-winning Sauvignon Blanc from New Zealand can be purchased at Tesco stores nationwide, as well as via Ocado, winedelivered.co.uk and Harvey Nichols.