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Tyson Fury led a protest march through his home town of Morecambe as he called on Prime Minister Boris Johnson to clamp down on racism against travellers.
The WBC heavyweight champion was at the forefront of the march as protesters took to the streets amid claims local pubs had refused admission to members of the traveller community.
Fury posted a video of the march on Twitter on Wednesday evening along with the message: "It's NOT OK to be racist to travellers."
Fury, who styles himself 'The Gypsy King' due to his traveller heritage, made an appeal to the Prime Minister in his video.
He said: "I call out the Prime Minister. Where are you?
Tyson Fury at the march on Wednesday night
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"You need to come to Morecambe and out the racists. Boris, where are you Boris?
"It's not OK to be racist to travellers. It's not acceptable."
The video shows protestors chanting "TLM" – Travellers' Lives Matter – and wearing t-shirts and carrying banners emblazoned with the message "TLM for everyone".
In an earlier clip, Fury said: "Here I am, here in Lancaster. There is a protest going on, Travellers' Lives Matter. There shouldn't be racism towards travellers in 2020."
Protesters wore T-shirts emblazoned with the slogan 'Travellers lives matter'
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The march took place after Fury shared a video on his Twitter account of a doorman informing a man and his elderly father that they would not be allowed into a pub.
In the footage, the doorman can be seen and heard explaining why he was not allowing the pair into the pub run by Marston's Brewery.
“The brewery has been instructed by the local authority not to admit travellers," the doorman said.
The doorman then acknowledged he had not come across either gentleman before but said the alleged policy was due to a previous situation.
Footage of the march in Morecambe and Lancaster was shared on social media
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Both the local authority and Marston's Brewery denied there was such a policy.
In a statement reported by the Lancaster Guardian, a spokesman for Lancaster City Council said: “This is categorically untrue.
"The city council has never, and would never, suggest to any premises they should adopt such a policy.
"We will contact the brewery concerned to explain that to have such a blanket policy would be unlawful and is clearly unacceptable.”
Fury called on Boris Johnson to 'out the racists'
(Image: AFP via Getty Images)
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A spokesman for Marston's said: "There was an incident two weeks ago between two groups who refused to socially distance in the pub.
"The police and local authority insisted the pub was to operate door staff moving forward.
"There is not a ban on any social group.
"Under the circumstances a member of the appointed door security team believed they were acting with the best intentions of preserving the safety of our employees and guests, but was wrong to suggest there is a specific ban on any social group.
"There has not and will not be one in place in any Marston’s pub."